Stella & Chewy’s believe pets are not just animals – they are a part of our families.
That’s why selecting the best food for our furry friends is one of the most important decisions pet parents have to make. At the beginning of 2016, Stella & Chewy’s Director of Digital and Social Media, Jamie Duklas, was tasked with spreading this very important message. The brand had already built a very loyal customer base, but they wanted a way to reach new consumers who desired better options for their pets. Engaging influencers to promote for word-of-mouth marketing was a perfect way for Stella & Chewy’s to build trust among consumers and create high-quality content efficiently.
“TapInfluence has been essential to our success and allowed us to invest more budget into influencer marketing.”-Jamie Duklas
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