
Pinterest’s social commerce shoppers are projected to grow 8.4% this year to 15.1 million, according to Insider Intelligence. With such a big opportunity for brands to connect with consumers, is it time to start marketing your business on Pinterest?
6 steps to get started with your own Pinterest marketing strategy
Create compelling content
First and foremost, a successful Pinterest strategy must center on creating compelling visual content. Unlike most other social media sites, Pinterest is almost completely driven by images. This means that your strategy needs to focus first on cataloging existing images to share on Pinterest, or hiring a photographer/designer to generate new ones. Not sure where to start? A great place to begin is by figuring out which content on your website is most viewed and shared. This will give you a great indicator of what type of content consumers will respond to on Pinterest.
You can work with content creators, such as recipe bloggers or photographers, to create these images.
Incorporate social commerce tools
Pinterest has added social commerce features to connect buyers and brands. These features include:
- The ability to set up a shop with in-app checkout.
- Analytics dashboard for conversions and other metrics.
- Pinterest API with ability to import and manage catalogs.
Using these features can help brands increase sales.
Use optimized images
Once you’ve identified compelling content to share on Pinterest, the next step is to make sure all of your images are properly sized. The standard (2:3) pin size is 1000 x 1500 pixels. Other sizes, according to Tailwind:
- 1:1 (1000 x 1000 px)
- 2:3 (1000 x 1800 or 1000 x 2100 px)
- 9:16 (1920 x 1080 px)
Pin frequently
Like all social media, you’re going to see the most success on Pinterest by pinning frequently and consistently. Rather than picking one day and pinning for an hour, try setting aside 10-15 minutes per day to pin.
You can also use pin scheduling tools. This guarantees that your pins will be seen during different days or times. It also will let your fans know that you are committed to the platform and that they will be rewarded by checking back in with your page.
Mind your descriptions
The description boxes are your opportunity to tell Pinterest what your images are about. If someone is searching for a kale smoothie recipe, Pinterest scans its database of images to find the ones with “Kale Smoothie Recipe” (or something similar) in the description.
Fill out the alt text description and add relevant tags as well.
Without accurate description tags, Pinterest won’t offer up your images to searchers.
Incorporate video
Use the Idea Pins feature to share videos incorporating your products. Be sure to fill out the descriptions with necessary supplies, steps, or lists.